Blog

What’s your personal brand?

Everyone is a brand nowadays. We are getting personal, we are getting intimate, we are sharing who we really are.

The creation of a personal brand is a necessity, whether you are knitting sweaters or producing solar energy panels.

How can you start creating your personal brand?

First, choose truth, your truth, instead of illusion.

What do I mean?

I am convinced that to build something truly authentic in business, you have to know how to be truly authentic in your personal life.

Business is changing. Corporations are dull. We care about your story. Your struggles. Your lessons. Your values.

You have to be honest enough with yourself to start with and you have to understand what you stand for in your own life, and then let that transpire in your brand and what you choose to do with it.

In this day and age - however uncertain it may be economically and politically - we have the privilege of being able to combine money flow with purpose - the two don’t have to...

Hero’s Homecoming

Joseph Campbell writes about a hero and his journey.

You are a hero too.

I am as well.

I have also met many heroes on my travels.

A hero travels to distant lands, slaying dragons, fighting darkness in the world and often within himself, entering the most scary of caves and, by doing so, transforming himself. (For each of us these are metaphoric representations of challenges that we encounter along the way).

A hero never returns home as he left. He always returns changed.

But, for a hero to travel far and wide and to be able to slay dragons and face himself, he has to know his home.

Knowing one’s home is different from being born there.

It means feeling the strongest connection to his land, his roots, his parents and his ancestors, so that he is able to withstand the battles, the challenges and the tests that the gods throw on him throughout his journey.

A hero who doesn’t have a home can never achieve his full potential.

Every hero has parents...